I absolutely agree on the Mike Myers thing. Austin Powers 1 was pretty good, and then it all went to shit. Wayne's World remains, like, the best thing ever.
Incidentally guys, if any of you want a mental image of how Mr Adaamant is in real life, just think of Garth from Wayne's World.
I thought Goldmember was one of the funniest movies I've ever seen. Then I watched it again a few months later and thought it was the dumbest thing I've ever seen.
I think the product placement comes later. I doubt it is written into the script. Considering I think he wrote the Austin Powers movies maybe he was the one who landed the deals, but I somehow doubt it.