While its name might invoke images of analysts searching for errors, the title is actually a Japanese male’s publication that holds a popular annual swim suit pageant.
When Sega learnt that the magazine was a big fan of their products, it couldn’t resist inviting them to bring contestants for gaming sessions and to hang-out with Sonic:

^ This will certainly revive Sonic’s popularity, particularly among lonely Japanese males.
More information and pictures can be found here and here
Disclaimer: Names and information are obtained through machine translation and so may be slightly inaccurate.