Sonic to endorse products

[big_smile]

http://www.mediapost.com/publications/a ... gehog.html

Companies eager to associate themselves with the quality and innovation of the Sonic series can now hire the hedgehog for product endorsements thanks to a deal between Sega and Gamebridge.

Gamebridge is a new agency that specialises in utilising gaming characters in ad campaigns. The Street Fighters characters are also in its stable of stars.

Sonic is no stranger to product endorsements having previous appeared in campaigns for Progressive car insurance and Nike.