Unlike most Sega related events, the exhibition was limited to 100 attendees, which were chosen via a prize draw.
The event contained the usual assortment of merchandise, contests, freebies and playable demos. Yuji Naka was present to give a talk about the history of series, which suggests that he is still acting as figurehead for the franchise despite having parted from Sonic Team. Other guests included Masato Nakamura, Shun Nakamura and editors from various Famitsu publications.
The Freeplay corner contained a variety of Sonic titles from the last 15 years
A wide selection of merchandise was available
Yuji Naka, Masato Nakamura and Shun Nakamura reflected on the development of the series.
Yuji Naka also participated in the Sonic quiz, which offered a number of rare prizes.
More pictures can be found at Sonic Channel