Yuji Naka forms new company: Prope
Posted: Mon May 08, 2006 4:44 am
According to IGN, a new company headed by Yuji Naka, is to launch on June 1. Known as Prope, the studio aims to work with developers that have a proven track record. It seeks to develop new forms of entertainment and create original worldwide intellectual properties.
The company derives 10% of its initial 10 million funding directly from Sega, which will allow Naka to remain closely aligned to his former home.
The unusual sounding name is Latin for “beside" and "near futureâ€￾. It was devised to reflect the studio’s goal of bringing entertainment closer to users.
The studio has yet to announce any projects and it is unclear if it will be working on any Naka’s previous franchises.
The Prope homepage can be found here
Update: Sega Japan has released a statement here (Japanese PDF). The document, which does not translate into English clearly, suggests that Prope may not actually be a studio but a development 'programme' (as in scheme).
Update 2: Sega of America has the English press release here:
http://www.sega.com/corporate/corporate ... _20060508b
The company derives 10% of its initial 10 million funding directly from Sega, which will allow Naka to remain closely aligned to his former home.
The unusual sounding name is Latin for “beside" and "near futureâ€￾. It was devised to reflect the studio’s goal of bringing entertainment closer to users.
The studio has yet to announce any projects and it is unclear if it will be working on any Naka’s previous franchises.
The Prope homepage can be found here
Update: Sega Japan has released a statement here (Japanese PDF). The document, which does not translate into English clearly, suggests that Prope may not actually be a studio but a development 'programme' (as in scheme).
Update 2: Sega of America has the English press release here:
http://www.sega.com/corporate/corporate ... _20060508b
SEGA PARTNERS WITH PROPE, LTD. TO CREATE ORIGINAL CONTENT FOR NEXT GENERATION CONSOLES
Yuji Naka and SEGA Partner to Create New Intellectual Properties
SAN FRANCISCO & LONDON (May 8, 2006) - SEGA® of America, Inc. and SEGA® Europe, Ltd. today announced a new partnership with PROPE, Ltd., a new video game development studio based in Tokyo, Japan. PROPE, Ltd. will develop original content for the next generation consoles.
Effective June 1, 2006, Mr. Naka will leave his post as Creative Officer for Research and Development at SEGA Corporation and will become CEO and President of PROPE, Ltd. Mr. Naka has been the creative force behind such SEGA brands as Sonic The Hedgehog and Phantasy Star. SEGA will make a 10% investment in PROPE, Ltd. and will be the company's exclusive global publisher. This landmark announcement between SEGA and Mr. Naka is the first arrangement to emerge from SEGA's Game Creator Independence Program, which will be organized to promote entrepreneurial business spin-offs with its internal development talent.
"We named our company PROPE in the hopes of bringing game entertainment much closer to users, establishing closer ties between users and us, and creating near future entertainment," said Yuji Naka, CEO and President of PROPE, Ltd. "I am looking forward to the challenge of embarking on this new entrepreneurial venture supported by such a powerful global publisher as SEGA."
"Mr. Naka is an incredible industry visionary and as SEGA continues to align itself with top development talent, we are extremely excited to partner with PROPE." said Naoya Tsurumi, Chief Executive Officer, SEGA of America, Inc. and SEGA Europe, Ltd.
The agreement is the latest in a string of similar announcements from SEGA that underscore the company's increased emphasis on external content development. Previously, SEGA announced partnerships with developers Obsidian Entertainment, Silicon Knights, Bizarre Creations, Monolith Productions (Condemned: Criminal Originsâ„¢), and Pseudo Interactive (Full Autoâ„¢). SEGA also acquired development powerhouse The Creative Assembly (Total War series) in 2005 as well as US developer Secret Level and UK based studio, Sports Interactive in 2006.