Help tracing a Sega ad campaign
Posted: Tue Mar 22, 2005 4:12 am
Hi everyone, I'm new here, so sorry that my first post is a blatant request for a favour (and I hope this is in the right place).....
Basically, I have a second round interview with Sega UK for a position in brand management. It's literally my dream job, something I've been after for years and years. I don't currently work within the industry, and so even getting to the interview stage for these positions is really tough. The resulting position, should I get it, will most likely be working with Sonic, and that's where you guys might be able to help....
I'm up against some serious competition, there's no doubt about it. So, after having a word with recruitment about how best to boost my chances, I've got some work to do. I'm basically trying to map the entire brand lifecycle (so far) for Sonic Heroes in the UK and Europe. I've got the basics, but it's the print/tv ads, merchandising etc that has got me a little lost. I need to piece together as much of the advertising activity that occurred as possible. In addition, I need to find details of any tie-ins that were launched, such as Happy Meal toys etc (I know there was a McDonalds promotion in the US, but I can't for the life of me find anything about the UK). The final piece to the puzzle is the sales figure side - in Europe I know the game sold over a million and a half copies, but does anyone know of anywhere I could get accurate figures, preferably with the UK split out? (First week sales figures would be another good one)
I have searched everywhere on the web for this stuff, but it's proving elusive. I suppose a marketing campaign is a snapshot in time and if you can't remember it (or didn't really see it) then it's kind of lost. So if anyone at all can help me find ads (or even just remembers them) from the UK/Europe campaign, you would be doing me a MASSIVE favour.
Thanks in advance and sorry once again for a long-winded and needy first post!
Basically, I have a second round interview with Sega UK for a position in brand management. It's literally my dream job, something I've been after for years and years. I don't currently work within the industry, and so even getting to the interview stage for these positions is really tough. The resulting position, should I get it, will most likely be working with Sonic, and that's where you guys might be able to help....
I'm up against some serious competition, there's no doubt about it. So, after having a word with recruitment about how best to boost my chances, I've got some work to do. I'm basically trying to map the entire brand lifecycle (so far) for Sonic Heroes in the UK and Europe. I've got the basics, but it's the print/tv ads, merchandising etc that has got me a little lost. I need to piece together as much of the advertising activity that occurred as possible. In addition, I need to find details of any tie-ins that were launched, such as Happy Meal toys etc (I know there was a McDonalds promotion in the US, but I can't for the life of me find anything about the UK). The final piece to the puzzle is the sales figure side - in Europe I know the game sold over a million and a half copies, but does anyone know of anywhere I could get accurate figures, preferably with the UK split out? (First week sales figures would be another good one)
I have searched everywhere on the web for this stuff, but it's proving elusive. I suppose a marketing campaign is a snapshot in time and if you can't remember it (or didn't really see it) then it's kind of lost. So if anyone at all can help me find ads (or even just remembers them) from the UK/Europe campaign, you would be doing me a MASSIVE favour.
Thanks in advance and sorry once again for a long-winded and needy first post!