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Sega allows ROM hack sharing

Posted by big_smile on Fri Apr 22, 2016 12:53 am ... 0028642304

Sega is once again re-releasing its backlog of Mega Drive games, this time on Steam under the "Mega Drive Collection" line. The real surprise, however, is compatibility with Steam Workshop, which will allow players to share rom Hacks.

It's a very bold move for the company, especially as most of it's competitors work hard to take down roms.
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Los Angeles to become Sonic development hub

Posted by big_smile on Fri Apr 01, 2016 1:17 am ... ection.php

I don't think this is an April fools, but it looks like Sega of America's new Los Angeles offices are going to be the central hub of everything Sonic. Takashi Iizuka is heading back to the U.S. to oversee development of new games in the franchise. There's also a new chief brand officer: Ivo Gerscovich.

This isn't the first time Sonic Team relocated to the USA. Iizuka's previous stint in America brought as games such as Sonic Adventure 2, Sonic Heroes and Shadow the Hedgehog.
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Sonic and Angry Birds

Posted by big_smile on Thu Jun 11, 2015 10:41 am

Sonic Dash Celebrates 100 Million Downloads with Angry Birds Epic

Sonic gets by with a little help from his friends for a celebration of epic proportions. SEGA®, in partnership with Rovio Entertainment Ltd., is proud to announce that today Angry Birds™ Epic will be appearing in Sonic Dash™ for a limited time on the App Store, Google Play™, Amazon Appstore and Windows Phone Store. This in-game event will include three of the most popular and best-known characters from the Angry Birds franchise: Red, Chuck and Bomb.

“We were thrilled with the opportunity to work with Rovio on this integration,” said Chris Southall, CTO of Hardlight™. “The expressive, colorful, and fun characters from Angry Birds Epic lend themselves flawlessly to Sonic Dash and really enhance the overall experience.”

This three-week in-game event will feature a different fan-favorite Angry Bird from Angry Birds Epic each week, including Red ‘Knight,’ Chuck ‘Mage,’ and Bomb ‘Pirate.’ Players will dash through the endless runner, collecting the special Angry Birds Epic tokens to unlock featured characters. Once a character is successfully unlocked, it will remain playable following the close of the event. Players will also have the option to purchase Red, Chuck, and Bomb using premium currency during the event.

“Our EPIC Sonic collaboration together with SEGA is a fantastic milestone for Angry Birds,” said Wilhelm Taht, Head of External Products at Rovio. “Having two such iconic game characters and games work seamlessly together will delight millions of fans worldwide in both Sonic Dash and Angry Birds Epic.”

Sonic Dash is also celebrating a major milestone — the game has achieved over 100 million downloads since its launch in March of 2013. SEGA is proud to have hit this landmark, making Sonic Dash the most downloaded Sonic mobile game in the history of the legacy IP.

The Angry Birds Epic in-game event starts today and will run for three weeks.

Photos were posted on the Hardlight facebook page and then removed. But of course the Internet has them backed up:
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Sega not attending E3

Posted by big_smile on Tue May 05, 2015 7:16 am
Sega will not be attending E3 this year: ... ign=buffer

SOA's move to Southern California is cited as the reason for the absence, although the firm will have a presence at the show via its partners.

I guess the plans for a cross platform 2015 Sonic have been scrapped.
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Sonic to endorse products

Posted by big_smile on Thu Apr 09, 2015 10:33 am ... gehog.html

Companies eager to associate themselves with the quality and innovation of the Sonic series can now hire the hedgehog for product endorsements thanks to a deal between Sega and Gamebridge.

Gamebridge is a new agency that specialises in utilising gaming characters in ad campaigns. The Street Fighters characters are also in its stable of stars.

Sonic is no stranger to product endorsements having previous appeared in campaigns for Progressive car insurance and Nike.
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