I played in the small beta weekend event.
I remember that the cinematics were gorgeous. They made WoW's cinematics look like a high-schooler's powerpoint presentation.
I also remember choosing a race. The game tries to make the choice easier by presenting each racial ability alongside a short description. For instance: "Rally: Rallies the target."
My first quest was to kill a bunch of K'lor'slugs. BioWare went to a lot of effort to build up the K'lorslugs as a credible threat. Lives were on the line if you can't defeat the K'lor'slug menace, they said. Only a warrior of your skill can accomplish this task, they said. Many an initiate has fallen to the mighty K'lor'slug, they told me. All through actual voiced dialogue, which was a nice touch!
Sadly, they turned out to be about as threatening as actual slugs. I was told the other faction has a similar questline, except with kittens instead of slugs.
Does it go on like this?